Marc Scibelli
Marc Scibelli

AgentVine - Monetizing AI agents

AgentVine is the first advertising network designed for LLM-powered agents.

About

About

About

About

I recently started building a new idea called, AgentVine, which enables developers to monetize agent behavior by inserting structured product offers into the agent's reasoning process.

So instead of interrupting users with banners

So instead of interrupting users with banners…

advertisers can present offers in the moment of consideration.

AgentVine is the first ad network designed for AI agents. Instead of placing ads on screens, it inserts structured, intent-driven product suggestions directly into an agent’s decision-making process.

Organization

AgentVine

Role

Founder, Design Lead

How do we design human-agent interfaces that are consistent, comprehensible and scalable across products?

Approach

Approach

LLMs and autonomous agents are exploding in popularity. Developers are building tools and workflows that rely on these agents to reason, plan, and take action. But there is no native monetization infrastructure for this new software paradigm. Developers pay for token usage, server costs, and time—without clear revenue paths.

Meanwhile, traditional ad models do not work in agentic environments:

  • There are no search results to sponsor.

  • No screens to inject banners into.

  • No attention to hijack with display ads.


How It Works

How It Works


How It Works

Agents aren't just chatting,
they're choosing.

Agents aren't just chatting,
they're choosing.

Agents aren't just chatting,
they're choosing.

AgentVine connects the right offer to the right moment, inside agent reasoning.

AgentVine connects the right offer to the right moment, inside agent reasoning.

AgentVine connects the right offer to the right moment, inside agent reasoning.

AgentVine shows the right offer at the right time.

AgentVine shows the right offer at the right time.

AgentVine For Developers

AgentVine For Developers

Developers can monetize their agent’s decisions, not their users.

Developers can monetize their agent’s decisions, not their users.

Developers can monetize their agent’s decisions, not their users.

Developers can monetize their agent’s decisions, not their users.

Developers Can Fine-Tune How Offers Work in Their Agent

The AgentVine Developer Dashboard gives developers full control over how and when monetized suggestions appear in their agents. They can decide where ads fit in the reasoning flow, and which categories to allow.

Choose which categories and intents to allow.

Control how offers are phrased.

Set fallback behavior when no offers match.

Developers Can Fine-Tune How Offers Work in Their Agent

The AgentVine Developer Dashboard gives developers full control over how and when monetized suggestions appear in their agents. They can decide where ads fit in the reasoning flow, and which categories to allow.

Choose which categories and intents to allow.

Control how offers are phrased.

Set fallback behavior when no offers match.

Adding A New Agent Is Easy

Connect any LLM-based agent to Advine in minutes. Define its purpose, supported contexts, and offer settings to start earning from in-flow decisions—no UI changes needed.

Register your agent and describe what it does.

Set category eligibility and user intent targets.

Enable offer support with a single SDK call.

Adding A New Agent Is Easy

Connect any LLM-based agent to Advine in minutes. Define its purpose, supported contexts, and offer settings to start earning from in-flow decisions—no UI changes needed.

Register your agent and describe what it does.

Set category eligibility and user intent targets.

Enable offer support with a single SDK call.

AgentVine For Advertisers

Advertisers can connect their offer to moments of real intent.

Advertisers can connect their offer to moments of real intent.

Advertisers can connect their offer to moments of real intent.

Advertisers Can Easily See Where Their Offers Appear, And How They Perform

They can view eligibility across agent categories and track where their offers are active. Giving them insight into reach, match quality, and the kinds of user intents their products align with.

Check which agent types and intents your offer can match.

View real-time performance by region, category, or app.

Get suggestions to expand reach or improve targeting.

Advertisers Can Easily See Where Their Offers Appear, And How They Perform

They can view eligibility across agent categories and track where their offers are active. Giving them insight into reach, match quality, and the kinds of user intents their products align with.

Check which agent types and intents your offer can match.

View real-time performance by region, category, or app.

Get suggestions to expand reach or improve targeting.

Ability To Define the Logic Behind The Offer

Users can create structured suggestions that agents can reason about. Advertisers can set the context, phrasing, and payout model—then let agents surface the product when it fits a user’s goal.

Choose the user intent and trigger conditions.

Write suggested phrasing and call-to-action.

Set your payout and target regions.

Ability To Define the Logic Behind The Offer

Users can create structured suggestions that agents can reason about. Advertisers can set the context, phrasing, and payout model—then let agents surface the product when it fits a user’s goal.

Choose the user intent and trigger conditions.

Write suggested phrasing and call-to-action.

Set your payout and target regions.

The HAX Framework

The design principles gave us a foundation, but teams still needed a way to apply them consistently in real products. We set out to create a system that connects those principles to the tools, components, and checks developers use every day. That effort became HAX—a unified framework for designing, building, and governing meaningful human agent collaboration.

HAX
Principles:

Design for collaboration

Five research based, human-centered rules: Clarity, Control, Recovery, Collaboration, and Traceability that define trustworthy agent behavior.

HAX
SDK:

Build with
consistency

Toolkit that turns those principles into schemas, components, and checks so agents act and explain predictably.

Custom Repositories:

Reusable Explainability:

Behavior layer that travels with the agent. The same evidence, reasoning, and actions appear across any product or surface.

Portable Explainability:

Consistency Everywhere:

Behavior layer that travels with the agent. The same evidence, reasoning, and actions appear across any product or surface.

The HAX Framework

The design principles gave us a foundation, but teams still needed a way to apply them consistently in real products. We set out to create a system that connects those principles to the tools, components, and checks developers use every day. That effort became HAX—a unified framework for designing, building, and governing meaningful human agent collaboration.

The design principles gave us a foundation, but teams still needed a way to apply them consistently in real products. We set out to create a system that connects those principles to the tools, components, and checks developers use every day. That effort became HAX—a unified framework for designing, building, and governing meaningful human agent collaboration.

HAX
Principles:

Design for collaboration

Five research based, human-centered rules: Clarity, Control, Recovery, Collaboration, and Traceability that define trustworthy agent behavior.

HAX
SDK:

Build with
consistency

Toolkit that turns those principles into schemas, components, and checks so agents act and explain predictably.

Custom Repositories:

Reusable Explainability:

Behavior layer that travels with the agent. The same evidence, reasoning, and actions appear across any product or surface.

Portable Explainability:

Consistency Everywhere:

Behavior layer that travels with the agent. The same evidence, reasoning, and actions appear across any product or surface.


AgentVine Platform Walkthrough: Developer Onboarding, Advertiser Setup, and Live Demo

AgentVine Platform Walkthrough:
Developer Onboarding, Advertiser Setup,
and Live Demo

AgentVine Platform Walkthrough: Developer Onboarding, Advertiser Setup, and Live Demo

Visiit AgentVine Site

Visiit AgentVine Site

Visiit AgentVine Site

Explore the entire experience

Explore the entire experience

AgentVine.io

We initiated a design discovery process which enabled a systematic exploration and validation of ideas, ensuring each phase, from discovery to release, was grounded in evidence and iterative improvement.